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This is the last and final step in the software development process and the source of the common misconception that programming by itself, and the elaborate use of a programming language's syntax are sufficient to ensure the fast and efficient development of computer software. Whereas, we have made the experience that this approach frequently leads to inflexible, convoluted, and inefficient code, and applications that either require extensive debugging, or have serious shortcomings in their functionality.
We have furthermore made the experience that even seemingly small projects benefit more from strategy, a methodical approach, appropriate planning, and design, than from sophisticated coding techniques.
As software manufacturers we are, naturally, also experienced developers, but we regard programming as an intrinsic, not as a separate aspect of the software development process and the services we render.
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